Auto makers sold 997,968 light vehicles in August, down from 1,262,197 a year earlier, according to Autodata Corp. The annualized selling pace for the month was 11.47 million vehicles, in line with the pace of the last five months but down from the 14.17 million level hit in August 2009, Autodata said. Earlier this decade the industry sold about 16 million cars a year. Compared with August 2009, when the clunkers program was in full swing, sales cratered 21%.
One of the strongest parts of the market has been demand for full-size pickups. Sales of its Chevrolet Silverado increased 5% YoY in August. Sales of Ford’s F-series models rose about 5%.
Over all, nearly as many light trucks were sold as passenger cars during August! For the month, 50.3% of all vehicles sold were cars, compared with 49.7% for trucks, S.U.V.’s and vans.
High end buyers were active in August as some luxury brands significantly outperformed the overall market during the month. Mercedes-Benz increased 13%, Audi was up 14%, and Porsche increased 33%.

FT’s Lex column is not very upbeat:
(…) But it is impossible to get a truly clean comparison since sparse dealer inventories and stingy incentives discouraged some non-clunkers buyers last August. Then there is the issue of fleet sales, without which GM’s sales would be flat and Chrysler’s down by a fifth this year. These not only obscure the relative performance of manufacturers but smooth volatile retail demand artificially. For example, the significant post-clunkers hangover last September was even worse at dealerships, where sales fell 43 per cent in one month.
All the more reason to focus on absolute levels, not the rate of change. High fleet sales, generous incentives and cheap money should have pushed overall SAAR to 12m by now. A retooled Detroit can survive at the current pace but may only thrive at about 12.5m, the rate at which scrappage is offset. Optimists who conclude that every passing month with subpar sales represents pent-up demand may be ignoring the possibility that US car sales will be stuck in a lower gear for the foreseeable future.
Charts from the NYT