Total US retail sales rose 0.3% in February, a pretty good gain given the very bad weather on the East Coast and poor auto sales. Still, total sales have been flattish at their 2-year average since November, rising only 0.3% during the last 3 months. February total sales are 3.5% above last year’s depressed level but remain 4.7% below their February 2008 level.
Chain store sales surged 2.9% last week. Recent volatility has been very high but the upward trend is good to see.
The 4-week moving average has yet to break on the upside however. Trailing 4-week sales are 1.2% below their recent high (August 2009) and only 1.1% higher than last year’s depressed level.
US personal income rose 0.1% in January, following average monthly gains of 0.33% in the previous 3 months. During the last 3 and 6 months, personal income growth hovers around 3.0% annualized. Year-over-year, personal income is up 1.1%, the first positive YoY growth rate since December 2008.
US chain stores released their February same-store-sales this morning. Given that sales were cratering at this time last year, current year growth rates must be scrutinized to have an accurate reading of true trends among retailers.
For example, Abercrombie & Fitch reported a 5% SSS growth this February, 2% better than The Gap’s performance. However, ANF’s February 2009 sales were off 30% vs a 12% decline for GPS. As a result, ANF February 2010 sales are 27% below their February 2008 level, worst than January’s –14% reading, while GPS’ February 2010 sales are 9% below their 2008 level, better than January’s –19%.
A wave of disappointing economic news is beginning to hit. We have been warning for quite some time that the February blizzards would depress activity during that month. Even the consumers’ mood was impacted by the weather. According to the Conference Board, the index of consumer confidence fell more than 10 points in February, the worst decline in a year. Why is the impact so large?
Wal-Mart’s same-store sales declined 1.6% in Q4 against a very strong 6% gain in the generally depressed Q4 2008. The company says that YoY comps will remain difficult at least through April.
A wave of disappointing economic news is beginning to hit. We have been warning for quite some time that the February blizzards would depress activity during that month. Even the consumers’ mood was impacted by the weather. According to the Conference Board, the index of consumer confidence fell more than 10 points in February, the worst decline in a year. Why is the impact so large? 

