Single-copy sales declined 9.1% (during the 2nd half of 2009) at the 472 publications reporting to the ABC. Those results follow 18 months during which newsstand sales tumbled at a quickening pace—6.3% in the first half of 2008, 11% in the second half of 2008 and 12% in the first half of last year.(…)
The newsweeklies and business titles were hit particularly hard on the newsstand in the second half of 2009, with Newsweek falling 41%, Time declining 35% and the Economist down 24%. Bloomberg BusinessWeek, Fortune and SmartMoney posted percentage declines in the mid-20s. The automotive category also took a hit, as Road & Track and Car and Driver magazines fell 34% and 24%, respectively.
Other notable declines on the newsstand came from the New Yorker (down 23%), Rolling Stone (down 22%) and New York magazine (down 22%).(…)
There were some success stories on the newsstand. Among the large publications posting gains were Real Simple (up 6.2% in single-copy sales), O, The Oprah Magazine (5.8%), Vanity Fair (5.1%) and Men’s Journal (24%)
WSJ
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